Forget daffodils, tulips and Easter Eggs, you know the first bank holiday of the year is imminent when you?re consumed by an uncontrollable urge to decorate.
Some days, such are the complexities of the issues facing our sector, I feel that I could quite easily drown in jargon.
What do Cadbury, M&S and Rolls Royce all have in common with the can, along with Sainbury?s, Clarks and Yorkshire Tea?
Answer: they?ve all been around a very long time.
I am often asked ?what are the key issues facing the metal packaging sector??
A presentation by William Boyd at Packaging Innovations on Thursday 1 March, 2018
Claims from a well-known carton manufacturer surfaced recently making direct comparisons to cans; and on sustainability credentials in particular.
If this was intended to rile, it worked. Well on me anyway!
But if it was intended to steal a march on steel (pun intended), it failed.
Because steel for packaging, cans, has the highest recycling rate of all packaging materials, 77.5 per cent according to the latest, independently verified figures from APEAL.