A new luxury vodka pack
bottled spirits, such as whisky, brandy and champagne, are often bought as
gifts at Christmas or in duty free shops and come in spectacularly designed
secondary packs for the occasion. Vodka
is now enjoying renaissance, increasingly recognised for its ability to develop
a broad flavour spectrum.
brief is to develop a new and exciting pack for a fictitious vodka brand
targeting the quality retail gift sector, including retail outlets spanning
duty free areas at airports and high end, high street stores. You will need to
develop the name, bottle label, bottle closure and secondary metal pack.
are increasingly recognising vodka for its wide scope in developing a broad
flavour spectrum. Subsequently, vodka is shaking off its ‘flavourless’ label
and is being enjoyed as a quality drink. In the UK we drink over 58.5 million
bottles of vodka each year.
total the spirits industry is worth over £3.8 billion to retail sector and a
sizeable portion of sales come from quality bottled spirits, such as champagne,
brandy and whisky, often bought as gifts. Lining the shelves in spectacularly
designed secondary packs, these spirits are both eye catching and make a
that vodka is witnessing a resurgence in popularity, this brief is to design a
new and eye catching pack for a fictitious vodka brand targeting the retail
gift sector and high end, high street stores to entice consumers.
develop a new and exciting pack for vodka targeting the quality retail gifts
sector, including retail outlets that span duty free at airports to high end,
high street stores. You will need to develop the name, bottle label, bottle
closure using aluminium and secondary metal pack made from tinplate.
Points to Consider
with one of the two supplied vodka bottle specifications.
- Metal offers
great scope for creative design using different finishes including:
Materials to be used
secondary pack must use tinplate and the closure aluminum as the core elements,
but models can be made of any appropriate material to represent the metal
secondary pack and closure designs must be compatible with either the
specifications supplied for Bottle A or Bottle B (Please choose either Bottle A
or Bottle B for design) see pdf below: