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The Brief



Gold winner: £500

Silver, second place: £100

Bronze / highly commended: £50


Promo cd tin

Whisky tin

Vodka bottle closures

A new luxury vodka pack

Quality bottled spirits, such as whisky, brandy and champagne, are often bought as gifts at Christmas or in duty free shops and come in spectacularly designed secondary packs for the occasion.  Vodka is now enjoying renaissance, increasingly recognised for its ability to develop a broad flavour spectrum.

This brief is to develop a new and exciting pack for a fictitious vodka brand targeting the quality retail gift sector, including retail outlets spanning duty free areas at airports and high end, high street stores. You will need to develop the name, bottle label, bottle closure and secondary metal pack.


Bartenders are increasingly recognising vodka for its wide scope in developing a broad flavour spectrum. Subsequently, vodka is shaking off its ‘flavourless’ label and is being enjoyed as a quality drink. In the UK we drink over 58.5 million bottles of vodka each year.

In total the spirits industry is worth over £3.8 billion to retail sector and a sizeable portion of sales come from quality bottled spirits, such as champagne, brandy and whisky, often bought as gifts. Lining the shelves in spectacularly designed secondary packs, these spirits are both eye catching and make a handsome present. 

Now that vodka is witnessing a resurgence in popularity, this brief is to design a new and eye catching pack for a fictitious vodka brand targeting the retail gift sector and high end, high street stores to entice consumers.


To develop a new and exciting pack for vodka targeting the quality retail gifts sector, including retail outlets that span duty free at airports to high end, high street stores. You will need to develop the name, bottle label, bottle closure using aluminium and secondary metal pack made from tinplate.

Points to Consider

  • Marriageability with one of the two supplied vodka bottle specifications.
  • Metal offers great scope for creative design using different finishes including:
    • print finshes
    • varnishes - high gloss, matt, crackle finish
    • use of colour
    • bare metal
    • embossing and debossing




Materials to be used


The secondary pack must use tinplate and the closure aluminum as the core elements, but models can be made of any appropriate material to represent the metal components.

All secondary pack and closure designs must be compatible with either the specifications supplied for Bottle A or Bottle B (Please choose either Bottle A or Bottle B for design) see pdf below:

Bottle diagrams







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