Best in Metal 2010
RINGO IS THE STAR FOR IMPRESS
Environmental benefits secure Best in Metal 2010 Award for new Ringo paint can
Fired Earth’s National Trust range first to use new can
Impress has been awarded the metal packaging industry’s top accolade, the Best in Metal 2010 Award made by the Metal Packaging Manufacturers Association (MPMA), for Ringo, a new, lighter weight, easy-to-open paint can selected by Fired Earth to launch its contemporary range of National Trust emulsion paints.
The Best in Metal 2010 Award is made to a single metal pack selected by the MPMA from shortlisted finalists in the Metal Pack of the Year category of the UK Packaging Awards 2010. The category, sponsored by MPMA, attracted over forty entries, with seven shortlisted.
With sustainability attributes central to its development, the Impress Ringo paint can has a 10 per cent material content reduction which, based on an annual volume of 2.5ltr metal paint cans sold in 2009, provides a potential material saving of some 400 tonnes of steel per annum. The pack is made from metal which has 56 per recycled content and is 100 per cent recyclable.
Design innovation also helped Ringo take the Best in Metal 2010 Award with a new, streamlined opening enabling an estimated two per cent more paint to be extracted from the can compared to a standard paint can, a feature which helps reduce paint waste and provides greater value for the consumer.
MPMA director, Nick Mullen, who led the Best in Metal 2010 judging, said:
"Impress’s Ringo paint can demonstrates some superb sustainability attributes coupled with innovative features such as its easy open lid, and clean lines giving it instant shelf appeal. Ringo is a worthy winner of our prestigious Best in Metal 2010 Award."
As well as its Metal Pack of the Year shortlisting, Impress’s Ringo paint can was also ‘highly commended in the Sustainable Pack of the Year category of the UK Packaging Awards.