Three icons meet to create show-stopping drinks packs
Ardagh Group has won the coveted annual Metal Packaging Manufacturers Association ‘Best in Metal’ Award for its eye-catching and highly individual, limited edition, Jean Paul Gaultier designed a trio of Coca-Cola contour bottles.
The light and 100 per cent recyclable aluminium bottles use cutting edge print technology to combine three iconic forces – the artistic might of Gaultier; the world-beating Coca-Cola brand; and the versatility of metal packaging to create maximum impact.
The design of the packs, shaped to replicate the traditional Coca-Cola bottle contours, incorporates the reproduction of flesh tones with intricate burlesque-style attire, and such was the importance given to this aspect that the world famous designer personally signed off the artwork.
“These packs have everything – arresting design, clever representation of a world-class brand, plus metal – a world-class, sustainable packaging material providing huge scope for innovation and design,” said Nick Mullen, director, MPMA.