World Land Trust & MPMA launch metal refillable water bottle to support endangered habitat conservation
This week, Monday 14 September, international conservation charity, World Land Trust (WLT) in partnership with the Metal Packaging Manufacturers Association (MPMA) launched a new metal refillable water bottle.
Each bottle will be sold through the World Land Trust website shop with proceeds supporting the charity.
World Land Trust is a conservation charity that protects the world’s most biologically significant and threatened habitats, principally through the purchase of land, working with a network of local conservation partners to create and extend nature reserves and to establish vital wildlife corridors.
WLT also runs a ‘Plant a Tree’ scheme which to date has delivered sufficient funds to plant over two million trees worldwide. Through the sale of each refillable water bottle, the charity will receive £5 which is the cost of planting an individual tree as part of the WLT scheme.
The refillable water bottle is also engraved with the Metal Recycles Forever logo providing users with an important reminder that metal can be recycled again and again with no loss of quality, thus explaining its classification as a permanently available material.
Robert Fell, MPMA director, commented: “The metal packaging sector is delighted to be working in partnership with such an excellent and effective conservation charity. The refillable metal bottle being the perfect vehicle for this collaboration as it supports two very important sustainability messages, those of reuse and infinite recyclability”.
The bottles are set to be used by WLT ambassador, Nick Hollis, mountaineer and adventurer, who completed the Seven Summits challenge to climb the highest mountain on every continent. Nick is set to embark on his next challenge rowing across the Atlantic as part of a two-man crew and the WLT bottle will form part of his supply pack.
Dan Bradbury, Director of Communications and Development, at World Land Trust added:
“We’re very pleased to be working with MPMA as an official partner on the WLT metal refillable water bottle project. Apart from supporting our vital conservation projects around the world, the bottle also reminds us of the importance of reusing products, and of course, being constructed from metal it’s also fully and easily recyclable when it finally comes to the end of its life.”
WLT Bottle goes on sale from Monday 14th September 2020 from worldlandtrust.org.