2010 UK Packaging Awards

Metal Pack of the Year – Sponsored by MPMA

Winner Impress : Heineken 5ltr draught beer keg

This 5ltr draught beer keg won the judges over in a tighly-fought category.  They said it had “dramatic” shelf presence and was “an innovation that extends the brand”.  Developed in conjunction with the brand owner and incorporating Heineken’s patented pressure system, the eye-catching design provides a convenient format for the customer that keeps the beer fresh for a month after opening and, in the words of one judge, “ticks almost all the boxes for metal packaging criteria”.

It is the world’s first three-piece can to use thermochromic printing that shows when the optimum drinking temperature has been reached.  “It’s the full works; an excellently delivered, innovative application”, said one judge.


Crown Bevcan Europe & Middle East : Event Can Full Aperture SuperEnd
Developed for SAB Miller for the World Cup in South Africa, the Full Aperture SuperEnd removes the need for extra drinkware or a draught installation.  The judges saw it as “a well-executed innovation and a real game changer”.

Impress : Klick Safe, Tingere Decor
This pack caught the judges’ eye for its “highly functional and reassuring closure”.  The lid construction combines metal and plastic that are sealed together for optimum opening and closing, especially in the paint market.

Impress : Fired Earth National Trust Ringo paint can
A further entry from Impress that the judges rated for the savings in materials achieved compared to traditional cans.  “It’s a greatstep forward in paint can design”, said one.



  • Crown Bevcan Europe & Middle East : Event Can Full Aperture SuperEnd
  • Emballator Metal Group :  EasyFlex Cans
  • Impress : Elefanten Nano Intensive care foam
  • Impress : Fired Earth National Trust Ringo paint can
  • Impress : Heineken 5 ltr draught beer keg
  • Impress : Klick Safe, Tingere Decor
  • Rexam Beverage Can Europe : Relentless Juiced Berry

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