Our People

Key Personnel

Robert Fell, Director & Chief Executive 

Responsible for the overall management of the Association.  He is the principal contact with Government and the voice of the industry, focussing on the environment, sustainability amongst all other industry topics.

Matt Sykes, Technical Liaison Manager

Liaison with members, government officials, regulatory authorities and colleagues in other related trade association to ensure the members’ interests are both represented and protected. 

Debbie Clements, Administration Manager 

Manages all general administration, events and accounts


Chairman – Aidan Ruddock
Commercial Director, Crown Food UK & Ireland

Deputy Chairman – Jason Powell
Managing Director, JKP Tins

Honorary Treasurer – Chris Saunders
Managing Director, Roberts Metal Packaging

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