WINS ‘BEST IN METAL’ 2016 TITLE
CROWN Bevcan has scooped the MPMA’s ‘Best in Metal’
2016 award for its distinctive range of full aperture cans for Aegir Bryggeri craft beer.
The award-winning cans feature Crown’s 360 End, the
world first full aperture for two-piece beverage cans. The full aperture
releases the full beer aroma, a particularly important feature of enjoying
craft beers, and enables the can to be used as a fully open-ended drinking vessel.
Featuring a series of striking designs, created by
Aegir in partnership with Crown’s European Design Studio, the cans capture Aegir’s
Viking heritage by making effective use of bare tinplate to create highly
impactful heraldic imagery.
Aegir Bryggeri moved from bottles to cans in recognition of metal’s
superb functionality, its suitability for craft beers, the design potential
offered by metal, and the material’s superb sustainability credentials including
its recyclability and ‘permanently available material’ status.
William Boyd, MPMA director and chief executive, commented:
"CROWN Bevcan is a worthy winner of the MPMA’s prestigious ‘Best in
Metal’ award. There is a strong resurgence of craft beers in which cans are
playing an important role as breweries recognise the many attributes of
metal. We are delighted that our 2016 ‘Best
in Metal’ winner reflects that interest and congratulate both CROWN Bevcan and
Aegir on their awards successes in this and other awards this year.”